Under the federal CAN-SPAM Act, how quickly must companies honor a consumer's opt-out request?

The correct answer is that companies must honor a consumer's opt-out request within 10 business days. The CAN-SPAM Act sets strict regulations surrounding commercial email communications, including the requirement for businesses to provide a clear and conspicuous way for consumers to opt-out of receiving unsolicited emails.

When a consumer submits an opt-out request, companies are mandated to process this request promptly to ensure consumers' rights to privacy and control over their inboxes are respected. This 10-business-day timeframe is designed to minimize unwanted communications as quickly as possible, promoting a more efficient handling of opt-out requests.

Understanding this provision is crucial for anyone involved in marketing or email communications, as non-compliance can lead to significant penalties and damage to a company's reputation. Being aware of these requirements is essential for maintaining effective and legal marketing practices.