What should a salesperson do when receiving an offer that is lower than the listed price?

When a salesperson receives an offer that is lower than the listed price, the appropriate action is to present the offer to the seller. This aligns with the ethical obligation to communicate all offers, regardless of their amount, because the seller has the right to know and consider every opportunity.

Presenting the offer allows the seller to evaluate their options. They may decide to accept the lower offer, counter it with a higher price, or even reject it altogether. The decision should lie with the seller, and the salesperson's role is to facilitate that process by ensuring that all offers are brought to their attention. This approach not only exemplifies professionalism but also upholds trust in the agent-client relationship, as the seller relies on the agent for guidance and support in navigating offers.

By focusing on presenting the offer rather than ignoring it, countering without seller approval, or unilaterally rejecting it, the salesperson fosters an environment of transparency and allows the seller to make informed decisions based on all presented options.