When sending unsolicited e-mail, what must a real estate agent include?

When sending unsolicited email, a real estate agent must include an opt-out provision. This is a requirement under the CAN-SPAM Act, which is designed to give recipients the option to stop receiving unsolicited emails. By providing an opt-out mechanism, the agent ensures compliance with regulations that aim to protect consumers from spam.

Having an opt-out provision is crucial because it respects the recipient's preference and allows them to choose whether they want to continue receiving correspondence from the agent. This practice not only adheres to legal standards but also fosters trust and professionalism in the agent's business practices.

While including the agent's name and telephone number or the list price of advertised properties may seem beneficial for clarity and transparency, they do not address the fundamental requirement of allowing recipients an easy way to refuse further emails. Providing details like the date, time, and tax ID number is also unnecessary in the context of unsolicited emails. The primary focus of such regulations is on consumer consent, making the opt-out provision the essential requirement for compliance in unsolicited electronic communication.