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In a listing agreement, certain terms are generally more established and standard than others, and the end date of the contract is one of those terms. While parties may discuss various aspects of the agreement, the inclusion of an end date is a common practice to ensure that both the seller and the broker have a defined period for the listing. This helps manage expectations and provides clear timelines for the marketing and sale process.
In contrast, the broker's cooperation with other brokers, the commission to be paid, and the scope of activities permitted can all be more fluid and subject to negotiation. Commission structures can vary widely based on agent performance and market conditions, allowing for adjustments based on individual agreements. Similarly, a broker’s cooperation can depend on market strategies and preferences, and the scope of activities permitted can include various marketing tactics that can be customized based on mutual agreement between the seller and the broker.